Build an
Industry-Leading
Personal Brand
You've got true expertise, but...
No time to share your insights,
stories and perspectives.
When you finally sit down to write,
you get stuck re-working the same paragraph.
For forty-five minutes.
Your personal brand could...
- Attract unique talent
- Grow your email list
- Build the RIGHT audience
- Get you more qualified leads
- Win investors (pre-IPO/post-IPO)
But you're too busy...
- Developing great products
- Building your company
- Leading your team
- Creating systems
What if you could have all these benefits, without any of the drawbacks?
Traditional Marketing is DEAD
This is a behavioral study by independent research firm "The Center for Generational Kinetics".
It's from February, 2021 โ conducted with 1,005 U.S. respondents.
Do you want the quickest, most-effective way to get results now?
Meet your ghostwriter.
I'm Lukas Weichselbaum and I work with with industry-leading Founders, CEOs and authors.
I've worked in AI, Crypto, Software Engineering, Chemicals, Real Estate.
So far, I've helped 5 clients create over 100M combined views.
Your ideas, powered by my writing.
Let's get you noticed today.
By the right people.
Would you listen to world-class entrepreneurs who have already built their fortunes by leveraging a personal brand?
What Smart Founders Are Building Instead
Attention is the new oil.
And while your competitors burn millions on ads that nobody trusts, the smartest founders are doing something completely different...
They're building industry-leading personal brands that generate trust at scale, attract high-value opportunities on autopilot.
Turning their expertise into a magnetic force that brings the right people directly to them.
Alex Hormozi
Alex Hormozi, with an estimated net worth of $350M, harnesses his personal brand to elevate Gym Launch, supporting over 4,500 gyms worldwide.
In 2021, he sold his licensing company for $46.2M.
His brand powers Acquisition.com, generating $85M annually.
Naval Ravikant
Naval Ravikant, with an estimated net worth of $65M, leverages his personal brand through AngelList, where his investments in over 200 startups, including Twitter and Uber, have shaped tech.
His thought leadership garners millions of views.
Daniel Priestley
Daniel Priestley is an entrepreneur and author widely recognized as a thought leader, leveraging personal branding to drive his own success.
As founder of ScoreAppโa platform generating over ยฃ150,000 in monthly recurring revenueโhe helps thousands of clients worldwide attract 150,000+ leads each month.
But do you want to know the 1 problem most founders face?
You Know You Should Be Building Your Personal Brand... But Who Has The Time?
You're already running a company.
The last thing you need is another full-time job managing social media,
crafting threads, and trying to figure out what "goes viral."
Most founders try one of three approaches:
Hire a VA โ Generic content that sounds like everyone else
Big agency โ Expensive, cookie-cutter strategies, sacrificing authentic voice
DIY approach โ Minimal results, steep learning curve, sporadic posting, very slow progress
Do you want to know the alternative that flat out beats these 3 options?
What If You Could Build A Magnetic Personal Brand While You Sleep?
Iโm Lukas Weichselbaum, and I help founders and C-suite executives build industry-leading personal brands that supercharge their sales, hiring & credibility โ all through content 100% authentic to them.
My background?
I used to ghostwrite for unicorn founders at Thoughtleadr.
One of the biggest personal branding agencies.
I delivered 1M+ view threads weekly.
One of my unicorn tech founders even got retweeted by Elon Musk.
His remark in Slack? He sent a screenshot with the comment: "Holy Sh*t."
This was one of his goals he had set in onboarding. After reading Musk's biography and following him closely on X we developed the idea in a content call and a few days later it exploded across Twitter. I can't guarantee you'll get retweeted by Musk, but I can guarantee that we'll get more and more people (those that can have an impact on your business) to notice you.
My approach is different. Instead of a generic content factory, you get:
- Personal attention from someone who's in the trenches
- Strategic distribution that builds the RIGHT following in your industry
- Authentic content that sounds like YOU (because it's based on YOUR insights)
- Borrowed credibility mixed with viral-worthy topics that actually matter to your audience
Are you curious about the value that's in it for your business?
Here's What You Actually Get:
๐ Content That Converts:
- 3-5 viral threads per week
- 1-3 daily tweet to keep you top-of-mind
- engagement with key accounts + commenting
- management of DMs
๐ฏ Your Authentic Voice:
Unlike agencies that use templates, I capture your unique perspective through our weekly 1-hour content calls.
I then amplify your insights, stories and expertise to get results.
โก Viral Framework:
The same 5-step system that helped my recent thread hit 237K views and singlehandedly led to 148 followers.
This attracts your exact ideal customer profile (not random engagement from people who'll never buy).
๐ Authority Building:
Position yourself as THE recognized expert in your space.
When your industry needs a quote, a speaker, or a strategic partner โ they think of you first.
Whether you are looking for speaking gigs or just want to build your reputation.
Are you curious how this ghostwriting thing ACTUALLY works?
The Results Speak For Themselves:
My clients appreciate my obsession with detail.
I treat their personal brand not as a number, but as my baby.
(I'm getting emotional as I type this).
Recent wins:
- Personally delivered 1M+ view threads weekly at Thoughtleadr.
- Helped 5 clients create over 100M combined views
- One client got retweeted by Elon Musk
- Consistently going viral on X
Hereโs what a single thread can do for your account.
Qualified leads
Carefully choosing the topic and style of the thread attracts the right people.
The reader enjoy the engaging content until they seamlessly arrive at the CTA.
From there we funnel them to a landing page for your product/service, your newsletter or prompt them to follow you.
Just one viral thread
- 1.1K likes
- 230K views
- 148 new followers
Massive Growth
With threads you can attract a targeted & engaged audience in a fraction of the time it would take with other methods.
Viral Threads By Niche:
Entrepreneurship
AI
Health
Care to know the final, crucial ingredient to make your brand take off?
Strategic Engagement Matters:
One aspect many ghostwriters neglect is strategic engagement with big accounts.
That includes leaving thoughtful comments on relevant content.
This gets big names to notice you and your work.
Relationships are solidified in DMs.
This is time intensive.
But crucial.
Now, do you think it's a smart choice to start building your personal brand and drive massive business results with minimum time & money invested?
Why This Works (And Why NOW Is The Perfect Time):
Traditional gatekeepers are dead.
Banks, employers, institutions โ they no longer control your financial destiny.
The internet has democratized wealth creation.
What does the new economy reward?
Personal brands that build trust at scale. One creator with 10K engaged followers beats a million-dollar ad campaign.
Connection is the new currency โ and individuals own it.
Tomorrow's winners won't be those with the best productsโฆ
They'll be those who can capture attention, hold attention, and deliver value through that attention.
Would you like to be part of that select minority?
But Here's The Thing...
Building a personal brand isn't just about followers.
It's about building an asset.
One that compounds.
Forever.
Traditional marketing is like paying rent โ expensive and temporary.
But a personal brand benefits you for life.
Once you've established yourself as an authority, you get:
โ Trust at Scale โ Warm up your audience on autopilot
โ Your Market Moat โ Stand out in crowded markets with authentic authority
โ More Luck Surface Area โ Opportunities come to YOU (no more cold outreach)
โ Powerful Strategic Relationships โ Attract the right partners, investors, and customers
Would you take me up on my offer if it were free?
Your Investment
Less than 6 hours per month.
Week 1-2 Voice Discovery:
Through my intensive onboarding, I create your "second brain."
I capture your unique stories, expertise, and viewpoints.
You can use this, even after our collaboration.
This includes a full analysis of your X/Twitter account.
Plus any existing material you have (not required.)
Week 3+: Content Production
One 1-hour call per week where you share your insights.
30 minutes of content feedback and approval.
I transform your expertise and ideas into viral-ready content.
I do so using proven growth frameworks.
Ongoing: Data-Driven Optimization
I track every post, analyze what resonates with YOUR audience.
We continuously refine the strategy for maximum impact.
One strategy call per month to discuss KPIs.
Financial Investment:
I offer done-for-you where your involvement is minimal, but I can also teach you how to write threads and grow your brand. It's your call.
DFY: starting with $1000/month
DIY: consultation at $300 for 4-consultations (60min).
You focus on running your business. I focus on building your authority.
How valuable would it be to have an industry-leading personal brand that consistently brings valuable business opportunities right to your inbox?
But: This Isn't For Everyone
I only work with a limited number of clients to ensure quality results.
I prioritize quality over quantity (this isn't cheap).
This is perfect for you if:
- You're a tech founder or C-suite executive ready to build serious authority
- You're committed to the process (personal brands aren't built overnight)
- You have valuable insights but lack time to create consistent content
- You want authentic growth, not vanity metrics
This ISN'T for you if:
- You're primarily focused on follower count over business impact
- You're not ready to invest in long-term brand building
- You want to hand everything off and not be involved
- You're looking for a quick fix or overnight success
- You're not ready to pay for quality
Ok. Thanks for another statistic - I needed that.
Ready To Turn Your Expertise Into Influence?
The best time to start building your personal brand was 5 years ago.
The second best time is now.
In our 15-minute strategy call, we'll assess:
- What you want to accomplish with your social media presence
- Your current content strategy (if any)
- Timeline and commitment level
- Who your ideal audience is
You'll leave with:
- a clear understanding of your brand
- a path forward (alone or with my support)
- Insight into leveraging your expertise for maximum reach and impact
No preparation required.
Just come ready for a straightforward conversation.
We'll explore how you can turn your expertise into the authority that brings opportunities.
Directly to you.
P.S. - The opportunity window for personal brands is still wide open, but it's closing fast.
Every day you wait is another day your competitors could be building the authority that should be yours.
Are you an action taker?
ยฉLukas Weichselbaum 2025